Role: Data Labeling Analyst II, Developer, Translator (Portuguese)
As part of Meta's Generative AI, Media Safety & AI Products team, I collaborated with engineers and researchers to design and execute Red Teaming evaluations — probing AI models across a range of attack vectors to surface vulnerabilities, assess output quality, and strengthen model safety.
Role: AI Data Annotator, Developer
Contributed to the development of conversational AI systems by engaging with models to evaluate response quality, identify errors, and annotate training data. My feedback directly shaped model learning — improving accuracy, relevance, and the overall effectiveness of chat-based AI.
Hi! I’m Felipe
I’m a multidisciplinary developer and creator working at the intersection of AI training data, interactive media, and instructional design. Currently train and refine AI chatbots through high-precision annotation, error correction, and quality review. I have a master's degree in Interactive Media and Game Design from American University, plus 5+ years of content development experience designing technology to be simpler and friendlier for users. Trilingual (English, Spanish, Portuguese) with a multicultural perspective and a strong evidence-based learning design foundation, user experience, paired with hands-on skills in Javascript, HTML, CSS, C#, and problem solving across diverse, cross-disciplinary teams.
Get to know me.
MY LATEST CLIENT WORK
Role: UX Instructional Specialist, Front End Developer
Applied user-centered design principles to reimagine how medical professionals within the Veterans Health Administration engaged with online learning. By leveraging research-backed frameworks — including Mayer's Multimedia Learning principles and the ADDIE model — I designed interactive experiences that prioritized learner needs, reduced cognitive load, and measurably improved knowledge retention.
Role: Lead Developer, Researcher
Collaborated with faculty researchers on experimental technology projects spanning augmented reality, photogrammetry, volumetric capture, and mixed reality interaction design. A standout project was a mixed reality exhibit prototype for the Museum of the Peace Corps Experience, built using Magic Leap AR glasses — featuring real-time physics simulation and freehand interaction with objects reconstructed through photogrammetry. Co-authored a research paper on the project that was published in the IEEE GEM 2019 Conference and presented at Yale University.
Publications
Museum in Your Living Room: Recreating the Peace Corps Experience in Mixed Reality
Academic paper published in IEEE GEM 2019 and presented at Yale University
We describe the design and implementation of a mixed reality exhibit prototype for the Museum of the Peace Corps Experience. The Museum exhibits are reconstructed using photogrammetry and made interactive using real-time physics simulation and freehand interaction. We recorded the volumetric captures of Returned Peace Corps Volunteers telling stories related to the artifacts. The prototype was evaluated in a pilot study with a positive response of the audience.
Diversidades Espirituales y Religiosas en Quito, Ecuador: Una Mirada desde la Etnografía Colaborativa
Book based on a large scale ethnographic research project and museum exhibition
“Spiritual and Religious Diversity in Quito, Ecuador: A Look From Collaborative Ethnography”
In association with my university and working alongside the City Museums Foundation in Quito, Ecuador, I researched through active fieldwork the main center and temple of Hinduism in the city, Govindas Cultural Center. This book is an ethnographic approach to the spiritual and religious diversity in Quito, Ecuador. Based on field study and the consequent museum exhibition.
Felipe Simas Magalhães Portfolio 2026